Two
of Country's Premier Wine Festivals Partner to Form Sonoma Wine
Country Weekend
Sonoma County Showcase of Wine &
Food and Sonoma Valley Harvest Wine Auction Join Forces to Create
Definitive Wine Country Event and Raise County Profile
January
8, 2008 - Santa Rosa, CA: The Sonoma County Vintners
and Sonoma Valley Vintners & Growers announced the
debut of "Sonoma Wine Country Weekend", a three-day
wine, food, and auction extravaganza to be held Labor
Day Weekend, August 29-31, 2008. This event combines
the best of the Sonoma County Showcase of Wine &
Food and the Sonoma Valley Harvest Wine Auction
to offer the definitive Sonoma Wine Country experience and raise
Sonoma County's national profile as a premier wine and food
destination.
Sonoma
Wine Country Weekend highlights the diversity and quality
of the region, featuring the best of artisanal wine and food
and distinctive epicurean experiences. Taste of Sonoma
County at MacMurray Ranch on Saturday, August
30 and Sonoma Valley Harvest Wine Auction
at Cline Cellars on Sunday, August 31 are the
highlights of Sonoma Wine Country Weekend,
supplemented by always-popular winery lunches and dinners on
Friday, August 29 and dinners on Saturday, August 30.
More
than 110 wineries and 60 chefs will offer their wines and food
for sampling at Taste of Sonoma, which also
includes wine seminars, chef demonstrations, vineyard experiences,
and a top chef competition. The Sonoma Valley Harvest
Wine Auction, renowned for its wild themes and winemaker
skits, continues that tradition to raise funds for local charities,
to which it has donated more than $7 million since its inception.
"Creating
this event is the right thing to do for Sonoma County,"
commented Honore Comfort, Executive Director of Sonoma County
Vintners. "By joining forces with the Sonoma Valley Vintners
& Growers, we can offer an unbeatable consumer event and
increase awareness of Sonoma County as one of the world's premier
wine regions. It's greater exposure for Sonoma County and the
members of our two organizations, and even more enjoyable for
attendees."
Sonoma
Valley Vintners & Growers Foundation Executive Director
Grant Raeside added, "Our collaboration makes Sonoma Wine
Country Weekend bigger than the two individual events combined,
and it puts Sonoma County on a bigger stage. Additionally, we're
passionate about giving back to the community, and the higher
profile resulting from our partnership means that we'll be able
to do more for our beneficiaries."
Sonoma
Wine Country Weekend is produced by the Sonoma
County Vintners and the Sonoma Valley Vintners
& Growers, and proceeds benefit local charities.
Beneficiaries for the 2008 event are local charities that benefit
students, children, farm workers and people in need. The 2008
Sonoma Wine Country Weekend is presented by Visa Signature,
whose cardholders will receive exclusive benefits throughout
the event. For more information about Sonoma Wine Country Weekend,
visit www.sonomawinecountryweekend.com
or call 800.939.7666.
About
the Sonoma Harvest Wine Auction
Since its inception 15 years ago, the Sonoma Valley Harvest
Wine Auction Weekend has established itself as one of the nation's
top wine auctions, drawing visitors from all over the world
to the three day wine classic and fundraiser. In addition to
showcasing Sonoma's unparalleled wine quality and unrivaled
hospitality, the Sonoma Valley Harvest Wine Auction has donated
more than seven million dollars in vital funding to local charities
serving children, vineyard and hospitality workers, their families,
and community healthcare. The Sonoma Valley Harvest Wine Auction
is produced by The Sonoma Valley Vintners & Growers Foundation
(SVVGF), a unique non-profit organization. Hundreds of vintners
and growers share a mission to promote Sonoma Valley wines and
grapes, support cooperation and collaboration among vintners
and growers, and develop community awareness of the industry.
For more information on the SVVGF, visit www.sonomavalleywine.com.
About
Sonoma County Vintners
Sonoma County Vintners, the leading voice of Sonoma County wine,
is dedicated to increasing awareness and improving the quality
image of its wines to consumers, media, and trade locally and
globally. With more than 60,000 vineyard acres planted among
the county's 13 American Viticultural Areas (AVAs), Sonoma County
is considered one of the world's premier winegrowing regions,
producing an unparalleled range of varietals and wine styles.
SCV has promoted this diversity and quality since 1944, and
currently represents more than 135 member wineries. For more
information on the wines and wineries of Sonoma County, visit
www.sonomawine.com.